[RBS] Saidels Bakery SPECIAL on SOURDOUGH in RBS

[Wedcliffe Family]

     Purim is behind us and, like the rest of am yisrael, we are sure you
have a glut of mishloach manot leftovers to deal with and probably don't
want to see another sweet thing until Channukah.

So instead of offering a SWEET deal this week, we are offering a SOUR one -
on Saidels Sourdough bread.

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SPECIAL! Saidels Sourdough - 12 NIS this week including slicing
(instead of the regular 16 NIS)
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What is sourdough bread? All you folks from San Francisco probably know the
answer to that question, but for the rest of us -

Sourdough bread is made from a natural sourdough yeast "starter", totally
unlike the "Shimrit" commercial yeast you buy in the store. This starter
contains a strain of natural yeast (found in the air all around us),
combined with a people-friendly bacteria called lactobacillus.

The natural yeast and lactobacillus live together in a symbiotic environment
that repels all foreign, invading organisms and provide an ongoing means of
leavening your bread, for as long as you keep the starter alive (by feeding
it flour and water daily). Many people try to create their own starters,
with varied success. It is extremely difficult to capture a perfect
symbiotic combination of the thousands of strains of yeast and lactobacilli
floating around out there.

Instead we opted to import our sourdough yeast starters from known and
proven sources. We have built up a collection of starters from bakeries in
over 6 countries, including France, Italy, Austria and even Saudi Arabia
(which we use to make the yummiest pita you have ever tasted). We use these
to make the Saidels Sourdough.

Our Saidels Sourdough is 40% whole wheat, 10% rye and 50% regular flour. The
reason it is called "sourdough" is because the natural yeast takes longer to
ferment and this lengthy process gives the bread an amazingly flavourful,
slightly "tangy" flavour. The whole procedure from beginning to end takes
almost 3 days.

The ingredients in sourdough are as simple as you can get - flour, water,
salt and natural yeast. Playing with the fermentation times of the yeast
enables one to achive a myriad of different flavours and textures.

Our Saidels Sourdough is flavourful, moist and robust. If you have never
tried a sourdough bread before, you don't know what you are missing. Try it
on special this week.

***************************************************************
SPECIAL! Saidels Sourdough - 12 NIS this week including slicing
(instead of the regular 16 NIS)
***************************************************************

We have a wide selection of challahs, bagels, bialys, cookies, pies and
health breads including 100% whole wheat and our famous Rambam bread (
http://rambambread.com).

This and more at our unique small family bakery. Visit our website at
http://saidels.com and read more about our unique process and our special
brick oven.

 Saidels Bakery delivers every Friday to Ramat Bet Shemesh. We have  a
pick-up point in Ramat Bet Shemesh and we also deliver to your door for an
extra 10 NIS delivery fee.

Our pick-up point is at the Cohen Family, Nachal Nachshon 6/18 (the cottages
behind building #6). Tel: 9920559 from from 14:00-16:00.

To order, visit http://saidels.com and use our user friendly on-line order
form or call  09-7941222. Our website contains photos and information about
all our products.

Les and Sheryl Saidel
Saidels Bakery "baked with love"
Tel: 09-7941222
http://saidels.com
shezles at saidels.com
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